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Emerson Brantley 
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Web3Direct.com |
| Title: | | CEO | | Industry: | | Services >> Business Consulting |
MY NETWORKS
MY COLLEGES
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About Web3Direct.com
Is your vision for exponential growth, to become the dominant player in your market? Web3Direct creates results-driven direct response marketing solutions for companies with regional or national markets, and quantum growth business strategies to dominate your market.
Our direct response campaigns have exceptional results in all media, including email and online (up to 42.5% conversion), direct mail (up to 11% response), radio and television (including the longest-running lead-generating infomercial in history, the Cash Flow Generator).
Fortune 100 companies, top non-profits and startup companies in the U.S. and U.K, have boosted their growth as high as 1500% per year (INC 500) and higher. Quantum growth is not something every company wants, or desires. But if you do, contact us today… let’s explore the possibilities!
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- Marketing consulting and planning
- Direct response marketing programs
- Business growth consulting (quantum growth)
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- Broad 30-year expertise in marketing and sales
- Over 5000 campaigns & highest response rates
- First-hand quantum growth experience
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My Customers and Partners
A company with a big vision and passion to grow and dominate their market. A client with understanding of how highly-targeted marketing can make the difference. Leaders who are committed to making their company grow explosively and ready to move to the "next level."
- Other >> Entrepreneur
- Services >> Training
- Services >> Marketing
Willing to commit focus and energy to create excellence. Balanced enough to understand that business is about results, and only results ultimately count. A professional who knows how to work on their own, and get the job done.
- Services >> Graphic Design
- Services >> Website Services
- Finance >> Venture Capital
What I am looking to Buy
- Software >> eMail/Messaging
- Energy >> Energy
- Products >> Office Supplies
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Press Releases
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Events
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Personal Information
| Education |
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Florida State University
Bachelor of Arts, magna cum laude - Communications from 1974 - 1976
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| Work Experience |
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City Capital Corporation
Director from 2005 - 2008
City Capital (CTCC) is a publicly-owned socially-conscious investment management company. Emerson Brantley developed the unique position statement of "Socially-Conscious Investing To Empower Urban Communities"; helped refine and target the prospect base to maximize profits; and was instrumental in redirecting the company's focus on quantum growth. He developed extensive public relations and media programs for City Capital beginning in early 2006, creating a groundswell of interest in the company, hundreds of media interviews, and a national buzz around the company's founder, Ephren Taylor. Brantley's national campaigns to promote the company's private investor programs have brought thousands of qualified investors into the company's “community renaissance initiatives” around the country. Targeting high net worth individuals (>$1,000,000 investible assets), his campaigns converted up to 74.10%, and raised $1.2 million for the company. For more visit www.CityCapCorp.com/
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The Guthrie Group
Principal from 2000 - 2008
Emerson Brantley has served on the board of The Guthrie Group since 2000. A leading, independent consultancy firm founded in 1997 by Daniel S. Peña Sr., The Guthrie Group is focused on the initiation, facilitation and completion of transactions. Headquartered at Guthrie Castle, Scotland, the group's network comprises of global 20 corporations, wealthy individuals, leading private companies, Government officials, Private Equity and numerous financial institutions. The Guthrie Group has arranged €30.3 billion in corporate funding, completed over 80 management consultancies, and successfully closed deals ranging to €2.5 billion. For more visit www.theguthriegroup.co.uk/
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WEB3Direct, Inc.
CEO from 1997 - 2008
Since 1997, as CEO of Web3Direct.com, a private marketing and business growth consulting firm, Mr. Brantley has guided dozens of clients in the U.S. and internationally, helping them target and maximize their marketing efforts, and find the funding resources needed to fuel their growth. Mr. Brantley has developed successful marketing strategies for companies as diverse as transportation giant Fruehauf, where he developed marketing for five divisions; global shipping innovator Emery Worldwide, where he won their prestigious national Special Recognition Award for his uniquely effective public relations; industrial coatings manufacturer Bronz-Glow, where he created industry-standard government specs and groundbreaking warranties as part of his "under-the-radar" marketing strategies; and lifestyle publishing powerhouse Millionaire magazine, where his online campaigns pulled click-thrus up to 14%, and conversions as high as 41.55%. For more details visit http://web3direct.com/team.htm/
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Bronz-Glow Coatings Corp.
Vice President Marketing & Sales from 1993 - 2005
From 1991-1993 Emerson Brantley served as Vice President Vice President Marketing & Sales For Bronz-Glow Coatings Corporation. The company manufactures patented anti-corrosive coatings, and dip-processes equipment in-house. Their clientele is international, and their product is considered the most effective anti-corrosive coatings process in the world. He created unique under-the-radar marketing using groundbreaking warranties and writing new government specs. In 2002 Bronz-Glow again contacted him for consulting services, including website rewriting and search engine optimization, as well as trade show expertise for the industry’s largest show, the annual ASHRAE (American Society of Heating, Refrigeration and Engineering) Convention. The copywriting challenge was to maintain the decorum of an engineering/contractor-oriented website, while making the message compelling AND searchable by the major search engines. He continued to work with the company until the death of the founder in January, 2005.
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American Forests
Marketing Director from 2001 - 2003
American Forests is America's oldest non-profit citizens’ conservation group. Their Historic Tree Nursery gathers and preserves seeds of historic trees, then sells the seedlings to provide revenue. They lost 75% of their online sales when online partner Garden.com fell during the 2001 dot-com bust. They contracted Emerson Brantley, whose programs
• Increased website sales 519% by the end of the first full year
• Increased the organization’s total customer database 298%, from 17.600 to 52,369
• Increased opt-in email subscribers from 879 to 15,748, an increase of 1792%
His programs were featured on NBC Nightly News with Tom Brokaw, generating over 10,000 visitors within a 15-minute period. Based on the success of these and other initiatives, Brantley began working to create successful joint ventures with several of the group’s national sponsors, including the Baseball Hall of Fame, NASA and the Veterans of Foreign Wars (national).
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Success Development International
Vice President Corporate Marketing from 1993 - 2000
Brantley's marketing for real estate seminar and training trendsetter Success Development International (International Media Holdings)and founder Ron LeGrand transformed the company, propelling SDI/IMH through 1500% growth, TWO Inc. 500 listings, a successful merger, and a €132,000,000 IPO. His "Cash Flow Generator" (CFG) special report was never beaten in customer conversions. Because of this, his CFG infomercial is the longest-running profitable lead-generating infomercial in history. Whitney International acquired the customer database and the CFG in 2003, using the program through 2007. The CFG created over $100,000,000 in front and backend sales over its 14-year run. For more details visit http://web3direct.com/CaseHistory/SDI_Legrand_real_estate_training_Case_History.htm/
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Fruehauf Corporation
Director of Marketing from 1977 - 1979
Fruehauf Corporation was a sixty-two year old Fortune 100 company, founded in 1913 and best known for its trailers for over-the-road rigs. The company's Shipyards Subsidiary -- Jacksonville Shipyards, Inc. and Maryland Shipbuilding & Drydock in Baltimore -- contributed $185M of the company's $820M in revenues in 1976. Emerson Brantley was selected out of college to create a marketing operation and oversee marketing for two smaller divisions. He was ultimately responsible for all marketing for five divisions, including ongoing international marketing for the Jacksonville and Maryland Shipyards. Branding and marketing materials he created were used right up until 1991, when the shipyards operations were sold. A ten-minute continuous-loop desktop sales film he wrote, directed and edited was used by reps around the world for twelve years (pre-PC). For more details visit http://web3direct.com/CaseHistory/Fruehauf_Corporation_Jacksonville_Shipyards_Case_History.htm/
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SMEI (Sales and Marketing Executives International)
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| Bio |
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W. Emerson Brantley III, BA, MCL, CME
Emerson Brantley has an extensive history of over 30 years of marketing and business funding expertise, and serves on the board of directors of several marketing and international funding companies in the US and UK. He was a key member of the senior management team that propelled one company through 1500% growth, TWO Inc. 500 listings, a successful merger, and a €132,000,000 IPO.
He has specialized in creating cost-effective direct response marketing to drive in more traffic, convert more prospects, and generate more dollars per customer. He has developed and directed highly-effective e-commerce programs with up to 21% click-thru rates and conversion rates as high as 41.55 - 67.8%; increased website traffic to 100,000 users or more per day; coordinated highly-profitable backend campaigns averaging as much as $1952 per customer (with a $49 entry point!); and produced four profitable national television infomercials.
Although he's been called a "pioneer of online marketing," Emerson is highly experienced in the effective and economical use of all types of media. His first online test (in 1993, a year before the "World Wide Web") netted $1250 from a $70 CompuServe ad. He has developed successful marketing strategies for companies as diverse as Fortune 100 industrial giant Fruehauf Corporation; transportation leader Emery Worldwide (receiving their national Special Recognition Award); Bronz-Glow international industrial coatings, seminar and training innovator SDI Wealth Institute, International Media Holdings, and America's oldest non-profit, American Forests..In addition, Emerson has worked closely with the national office of Veterans of Foreign Wars, the National Baseball Hall of Fame, the Wright Brothers National Memorial at Kitty Hawk, and many other organizations.
He has been involved in business funding since the mid-nineties, when he served as part of the team that took a company public, creating the business plan and meeting with lenders. In the process, he gained funding contacts here and overseas. Through his work with WorldwideAngels, Emerson expanded his experience and lender contacts, analyzing hundreds of business plans and matching companies with funding resources. He continues to personally work with businesses to help them find the funding they need.
Emerson has written or co-authored several business books: "The Maxims of Marketing," "Internet Profits Now;" "How It Gets Done," "21 Secrets of Real Estate Millionaires;" as well as many courses, manuals, sales pieces, and guest feature articles.
He received his Bachelor of Arts degree, magna cum laude, from Florida State University, and holds international professional listings in Who's Who of Business Leaders Worldwide and Certified Marketing Executives. He has served on many civic, business and non-profit boards, and is Past President of Sales & Marketing Executives.
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