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May 28, 2009 – Over the last 25 years, Mark Broome has quietly built the data infrastructure that powers some of the most recognizable brands in business today including Earthlink, Kaiser Permanente, Sun Trust, Hewlett Packard, and Bell South. As Campaign Mojo's new Vice President of Data Services, Mark will have the opportunity to help build what his fellow managers hope is a great brand worthy of being added to that list one day.
Campaign Mojo is an Atlanta, GA-based software development company that equips small business marketing, sales, and operational teams with the ability to Create, Launch, and Track sophisticated, automated, and personalized direct response marketing programs across multiple advertising channels
Broome comments, "I've known Bob (Kelley, CEO) for many years and was really excited about the prospect of helping Campaign Mojo reach the next level of growth as smoothly and efficiently as possible from a database architecture standpoint. I really believe in what his team has built for small businesses, and am excited to support the data integration and management needs for our clients regardless of their size or data environment."
As VP of Data Services, Mark will have two major areas of responsibility. The first will be to drive world-class data practices, architecture, and management into Mojo's rapidly expanding data warehouse which will soon add mobile marketing analytics to it's current online and offline modules. Mark's second role will be client facing as a member of the Mojo solutions architecture team where he will be able to bridge discipline gaps between a clients IT, Marketing, and Sales teams when building out sophisticated marketing automation solutions that benefit their entire organization.
Tim O'Connor, EVP of Campaign Mojo comments, "We are ecstatic to have Mark Broome on board for many reasons. The time was right to make the move and go after him given our rapidly expanding client list, internal data requirements, and a much more sophisticated client mix that we have repositioned the Mojo brand to serve. We made the necessary investments a few years ago into building a world-class data architecture, but we've never had anyone as experienced as Mark driving the vision for future build-out and expansion. It's a little like getting LeBron James to play for your national championship college team."
Campaign Mojo is a software development company located in Atlanta, GA that develops advanced marketing automation solutions for small to mid-sized companies at an affordable price.
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About Campaign Mojo
Campaign Mojo is a marketing automation software development firm that equips marketing teams with the ability to create sophisticated 1:1 marketing campaigns using PURLs/personalized direct mail, email, tracking phone numbers, landing pages, micro sites, and mobile devices. A mojo-equipped campaign increases client retention, up-sell/cross-sell, and response rates using highly targeted messages that are created, launched, and tracked using a single login for all elements of a campaign.
Our clients use Mojo to build their email lists, convert prospects into qualified leads, compile and manage lead conversion information & records for more targeted follow-up by sales teams, integrate complex transactional data streams into their triggered-marketing programs, and drive efficiencies into a normally complicated process such as 1:1 marketing.
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