The prestigious South Korean company Gamsunggream will have the USA debut of its Bloom Boom Boom line of upscale fashion leggings on the runway at Couture Fashion Week in New York City. The fashion show will be held at 6:00 p.m. on Sunday 15 February 2009 in the Starlight Roof of the world-famous Waldorf-Astoria Hotel.
The whimsical name Bloom Boom Boom (B.B.B.) is inspired by the blossoming of a flower combined with the sudden explosion of business growth - a perfect description of this innovative company's marketing plan as it sets its sights on rapid growth worldwide. Already quite successful in the European and Asian markets, Gamsunggream is aggressively working to establish itself as a world leader in the innerwear fashion industry. Visionary B.B.B. head designer and CEO Soon Hyung Kwon leads the company which will begin operation of a North American division in early 2009.
B.B.B. is riding the popular fashion trend of the layered look, as well as seeking to launch a fashion focus on the lower body - a new approach in the industry. The use of layered colors is reminiscent of many manicure styles which are wildly popular today.
The hallmarks of the B.B.B. brand are high quality materials and workmanship along with marketing to a broad range of consumers - from the teenage and early 20's demographic to more mature age groups. The company's line is made from cotton, wool, lambswool, angora, rayon and nylon in a wide range of colors. B.B.B. products are known for their color fastness, durability and comfort.
The B.B.B. line currently includes tights, leggings, over-the-knee socks, pantyhose, leg-warmers, foot-covers, anklet socks, women’s dress shoes, mufflers and scarves. Plans are under development to launch additional fashion accessories as well as men's and women's underwear in the future.
"Leggings have become an important fashion accessory in recent years," observes Couture Fashion Week producer Andres Aquino. "We are looking forward to a highly creative fashion show with the leggings playing a central role."
Couture Fashion Week is a multi-day event showcasing couture and luxury fashion. It also includes exhibits of luxury brands and fine art as well as world-class entertainment and receptions. The event is held in top venues in New York City, Palm Beach, Florida and other selected cities and is attended by upscale consumers, invited VIPs, the press and high-end store buyers. Couture Fashion Week offers unique branding opportunities for luxury products and services. Visit the event website for more information: www.CoutureFashionWeek.com
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