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Chesterfield, MO — 26 September 2008: Marketing Solutions, Inc.(MSI), a marketing services company, has created a new interactive marketing agency focused exclusively on designing, implementing and managing stay-in-touch, lead development and customer retention programs for sales organizations. MSI has formed strategic alliances with several software-as-a-service (SaaS) providers, rich media and web marketing companies to offer a variety of interactive services and products that help sales organizations engage with prospects and customers with more impactful and measurable communications.
Since beginning operations in 2004, MSI has recognized a dramatic change in the marketplace and the increasing ineffectiveness of traditional marketing and advertising tactics. President and founder, Barry Gleeson says “technology and the internet have had a dramatic effect on buyer and consumer behavior which is demanding new strategies for how businesses capture the attention of their marketplace and how they deliver information. Leading companies today no longer rely on sales teams to develop leads generated by marketing activities; they are using a collaborative approach and new marketing automation technology to develop and qualify leads before they are passed on to the sales team. And, this same strategy is equally effective with nurturing existing customers to increase retention levels and gain additional sales opportunities”.
The combined resources offered by MSI address the difficulty small and mid-size businesses have with developing and managing multi-channel, multi-touch interactive campaigns. “It’s a resource issue for most companies”, says Barry Gleeson. “Specialized skills such as copy writing, graphic design and HTML programming are needed to implement effective interactive drip marketing programs. Our goal with this new agency is to offer enhanced programs and services that are affordable, easy to implement and that help drive measurable business for our clients.”
Turn-key or consulting services are offered and include strategic planning, campaign design, message development, website and landing page development / optimization, interactive presentations, video marketing, search engine marketing, campaign management, tracking, reporting and CRM integration. This unique combination of services facilitates the use of traditional marketing with emerging technology providing significant improvements to an organization’s overall sales productivity and customer relationship initiatives.
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About Marketing Solutions, Inc.
MSI offers business development consulting and is a value added reseller of Vtrenz iMarketing Automation software. Our focus is on helping business owners gain better insight to the issues that impact their marketing so they can make better investment decisions to drive better results and gain a greater return on their investments.
Prosective clients benefit by aligning their sales and marketing activities to acheive more effective communications, better lead qualification, higher conversion rates better sales productivity.
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