PRESS: Can Your Business Afford Not To Blog?

Business Blogs and blogging offer a strategy for increasing your brand, opening a new marketing channel for new products and services, creating a dynamic means for providing customer service and support, and making attractive company press releases.

Debbie Weil (2006) suggests that blogging enables companies to influence opinion, tap into their expertise with ideas and clear thinking of their key areas.

She describes a blog as "a Web Log, an easy to publish Web site, which is written in an informal, conversational style by many social bloggers, who use an edgy voice and dish out uncensored opinion and spread information that is not necessarily accurate".

Bloomberg cited in Scoble & Israel (2006) attributes blogging to a key marketing tactic, where a customer can get closer to a brand than talking with the CEO. She goes on to say, that companies who do not include blogging as part of their integrated marketing plan will miss out on significant opportunities, because blogging creates stronger customer relationships.

Holtz & Demopoulos (2006) described other benefits from a business blogging strategy as:

* Opening a new marketing channel for products and services * Reinforcing the company's brand * Creating a dynamic means for providing customer service and support * Making company announcements to which people will pay attention

Toby Bloomberg has worked a lot with the Gourmet Station blog, which has turned the brand into a success.

That in mind,is blogging part of your PR programme for your business, and if not, why not?

Or is it that you haven't got anyone available to blog, or do your press releases? Is it because of a time restraint or a budgetary one?

If so we may have the solution for you, and it's not a plaster! We can help you outsource your blogging and press releases to one of our competent personnel.

Why not call one of our VPAs, Virtual Personal Assistants, who can help you find the right journalist who can do it for you. US: +1 315 753 0089 UK: +44 (0)20 8432 6450.

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