PRESS: Process – the 5th “P” of Marketing

Whilst all this is very true, all of these aspects of marketing are totally useless unless you have an effective management process and plan in place to research, analyse, manage, schedule, track, store, plan, monitor, report etc. on your marketing activities. All these important factors contribute to sound decisions being made based on accurate, fast reporting of marketing data received.

Good marketing process will maximize the effectiveness, efficiency and end results from any form of marketing campaign. It will save you money and provide the greatest ROI and bottom line profit margin.

You could have the greatest product or service, best marketing strategy etc. and achieve great initial success in the first stage of your marketing programme, but without management and process it will all collapse, money and opportunities will be lost and failure is a likely result.

Marketing experts know of the importance of marketing management and process and use either established systems or their own bespoke programmes using powerful spreadsheet programmes such as Excel. I have over many years developed some bespoke Excel marketing templates myself, which are invaluable in helping me to conduct my professional marketing services. The problem I have (as do other marketing consultants) is knowing how to use Excel and it’s extensive facilities and developing changing programs for various client’s needs.

I have recently come across a great book called Excel for Managers, written by two top experts Ivana Taylor and Bill Jelen available via www.thirdforce.net/mktgbook.html . This book is a great source of tips, ideas, strategies and so much more, that helps you on the development of powerful, useful and important marketing programs. Other important benefits Excel for Managers include;

1. Identifying a company’s uniqueness and competitive assets

2. Figuring out who ideal customers are

3. Find out what’s important to them when they’re buying what you sell

4. Develop a system that will make you (the marketing expert) the obvious choice for them.

This book will provide a ready process for doing all of this quickly saving you a great deal of time and commitment. In addition it will give you tools and templates you can use to get your management process done well. And if that isn’t enough and you’d rather just use the book as a reference and not bother with developing your own marketing programs, the book will show you resources of top people and companies that can get it done for you.

In conclusion, if you wanting an easier time in the further development of your own powerful marketing management and process systems, then I strongly suggest you take a look at Excel for Managers.

Very Highly Recommended

For more details go to www.thirdforce.net/mktgbook.html

Author of the THE POWER OF REFERRAL MARKETING E-BOOK

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